Introduction:
As a small business owner, you know the importance of having a strong online presence. But with so many different strategies and tactics out there, it can be overwhelming to figure out the best way to reach your target audience and stand out from the competition. That’s where professional video production services can make all the difference.
At Rolling Productions, we specialize in helping small businesses in Oklahoma City and beyond to grow their online presence through high-quality video production and other digital marketing services. In this blog post, we’ll dive into the benefits of video production for small businesses, how it can help drive users to your site, and share some tips for creating a successful commercial and growing your social media following.
Why Video Production?
According to Forbes, 90% of customers say that product videos help them make purchasing decisions. Additionally, video content is projected to account for 82% of all internet traffic by 2022. These statistics alone show the power of video in today’s digital landscape.
But why is video production specifically beneficial for small businesses? For starters, it allows you to showcase your products or services in a dynamic and engaging way. Unlike written content, videos can capture attention and convey information quickly and effectively. They also have a higher chance of being shared on social media, further increasing your reach and brand awareness.
Moreover, video production can also help establish your brand’s personality and credibility. By showcasing your brand’s story and values through videos, you can connect with your audience on a deeper level and build trust with potential customers.
Getting Users to Your Site:
One of the most common concerns for small business owners is how to drive users to their website. Utilizing video content is an effective way to do just that. In fact, including a video on your landing page can increase conversion rates by up to 80%.
But it’s not just about having a video on your website. It’s important to create compelling and relevant content that resonates with your target audience. This means understanding your audience’s pain points and addressing them in your videos. Additionally, incorporating keywords and optimizing your video for SEO can also help improve your website’s visibility and attract more users.
Creating a Commercial:
You may be wondering, “How do I make a commercial for my small business?” The key here is to keep it simple and focused on your brand’s message. Your commercial should showcase your products or services, but also highlight what sets your brand apart from the competition.
At Rolling Productions, we work closely with our clients to create commercial videos that are tailored to their brand and target audience. We utilize high-quality equipment and techniques to ensure your commercial stands out and makes a lasting impression on viewers.
Growing Social Media:
In today’s digital age, having a strong presence on social media is crucial for any business. However, growing your social media following can be a daunting task. This is where video production comes in.
By creating engaging and shareable video content, you can attract more followers and increase your brand’s reach on social media. Videos are also more likely to be shared and go viral, which can greatly benefit your brand’s online presence. Additionally, utilizing video content on social media platforms such as Instagram and TikTok can help you tap into a younger and more tech-savvy audience.
At Rolling Productions, we specialize in creating social media video content that resonates with your target audience and helps your brand stand out on various platforms. We also offer social media marketing services to help you maximize the impact of your video content.
Conclusion:
In today’s digital landscape, having a strong online presence is crucial for any small business. And video production is an essential tool for achieving that goal. By creating high-quality and engaging video content, you can attract more users to your website, establish your brand’s credibility, and grow your social media following.
At Rolling Productions, we have a team of experienced professionals who are dedicated to helping small businesses in Oklahoma City and beyond thrive in the digital world. Whether you need a commercial, website, or social media content, we have the expertise and resources to help your brand reach its full potential. Contact us today to learn more about our video production