A nonprofit music platform, distributed nationally on PBS.

TV Show Production Website Development SEO Social Media

(01) The Problem

Dallas Music Network is a 501(c)(3) nonprofit on a mission to spotlight independent musicians. They had the artists, the vision, and the will — but no national platform, no scalable content engine, and no fundraising momentum heading into North Texas Giving Day.

(02) What We Did

We built the full system end-to-end:

Developed and produced an original music TV series and secured a national distribution partnership with PBS.
Rebuilt the DMN website on a faster, SEO-ready foundation built around the show, the artists, and donor conversion.
Launched a full SEO strategy targeting independent-music and Texas-music search demand.
Took over social media — content calendar, production, posting, and growth campaigns timed to North Texas Giving Day.

(03) The Result

A regional nonprofit became a nationally distributed music brand with a content engine that runs every week.

PBSNational distribution partnership secured

100+Independent artists featured across 6 seasons

6Full seasons produced and delivered

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