Introduction:
As a small business owner, you know the importance of standing out in a crowded marketplace. You also understand the power of digital marketing in reaching potential customers and driving sales. But with so many options and strategies available, it can be overwhelming to determine the best approach for your business. That’s where Rolling Productions comes in. Our full-service digital marketing agency in Owasso, OK specializes in video production, websites, and social media marketing, helping small businesses like yours reach new heights online. In this blog post, we will delve into the world of video production and how it can benefit your small business. From driving website traffic to creating effective commercials and boosting social media growth, we’ll show you how Rolling Productions can help your business stand out in the digital world.
The Power of Video Production:
Videos have become an integral part of our online experience. According to Forbes, 90% of customers say that product videos help them make purchasing decisions. And with the rise of social media platforms like TikTok and Instagram, video content has become even more essential for businesses looking to reach potential customers. But why is video production such a powerful tool for small businesses?
First and foremost, videos are highly engaging. They capture viewers’ attention and convey information in a visually appealing and entertaining way. This is especially important in today’s fast-paced digital landscape, where people consume vast amounts of content on a daily basis. A well-produced video can make your business stand out from the competition and leave a lasting impression on potential customers.
Furthermore, videos have a higher retention rate compared to other forms of content. According to HubSpot, people remember 95% of a message when they watch it in a video, compared to 10% when reading it in text. This means that your message is more likely to stick with viewers when presented in a video, making it a powerful tool for brand awareness and recognition.
Driving Website Traffic:
One of the top concerns for small business owners is how to drive traffic to their website. After all, a website serves as the virtual storefront for your business and is often the first point of contact for potential customers. This is where video production can make a significant impact.
Videos can be used to promote your website and drive traffic to it. According to Animoto, 93% of businesses have gained a new customer through a video on social media. By creating engaging and informative videos that showcase your products or services, you can attract potential customers to your website. This also increases the chances of them making a purchase or contacting your business for more information.
At Rolling Productions, we utilize content creation on social media to drive users to your website. By strategically placing videos on various platforms, we can reach a wider audience and direct them to your website, increasing your chances of converting leads into customers.
Creating Effective Commercials:
Small businesses often struggle with creating effective commercials that will capture viewers’ attention and leave a lasting impression. With the rise of streaming services and ad blockers, traditional commercials have become less effective in reaching potential customers. This is where video production can help.
At Rolling Productions, we specialize in creating commercials that are engaging, informative, and tailored to your target audience. Our team of experts will work with you to understand your brand, your target audience, and your goals, and create a commercial that resonates with potential customers. By utilizing our video production services, you can create effective commercials that will help your business stand out in the competitive market.
Boosting Social Media Growth:
Social media has become an integral part of our daily lives, and for small businesses, it can be a powerful tool for reaching potential customers. However, with so many businesses vying for attention on social media, it can be challenging to stand out. This is where video production can make a significant impact.
According to HubSpot, videos on social media generate 1200% more shares than text and images combined. By creating visually appealing and engaging videos, you can increase your social media presence and attract a larger audience. At Rolling Productions, we understand the importance of social media in reaching potential customers. That’s why we utilize our expertise in video production