As a small business owner, you know the importance of having a strong online presence. It’s not just about having a website, but also utilizing digital marketing strategies to reach and engage with your target audience. In today’s digital age, video has become a powerful tool in boosting online presence and driving sales. That’s where Rolling Productions comes in. With locations in Tulsa, OK and Dallas, TX, Rolling Productions offers a range of services including digital marketing, software development, social media marketing, and video production. In this blog post, we’ll dive into the world of video production and how it can help small businesses like yours thrive in the online space.
Why Video Production?
Before we dive into how video production can boost your online presence, let’s first understand why it’s such an effective tool. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. This statistic alone shows the power of video in today’s digital landscape. Videos are engaging, easily shareable, and can convey a message in a short amount of time. They also have the ability to evoke emotion and create a personal connection with your audience. With the right strategy, video production can help you stand out from the competition and reach a wider audience.
How Can Video Production Boost Your Online Presence?
1. Increase Website Traffic
One of the main goals of any small business website is to attract more traffic. Having a video on your website can increase organic traffic by up to 157%. This is because videos are highly engaging and can keep visitors on your site longer, thus increasing your website’s visibility on search engines. Additionally, videos can also improve your website’s SEO, making it easier for potential customers to find you online.
2. Enhance Social Media Presence
Social media is a powerful tool for small businesses to reach and engage with their target audience. However, with so much content being shared on these platforms, it can be challenging to stand out. That’s where video production comes in. Videos on social media have higher engagement rates than any other type of content. This means that by incorporating videos into your social media strategy, you can increase your reach and connect with potential customers in a more meaningful way.
3. Create Personal Connections with Customers
As mentioned earlier, videos have the ability to evoke emotions and create personal connections with viewers. By showcasing your brand’s personality through videos, you can build trust with your audience and establish a loyal customer base. Whether it’s through a company culture video, a behind-the-scenes look at your business, or customer testimonial videos, video production can help you create a more personal and authentic connection with your customers.
4. Drive Sales and Conversions
Ultimately, the goal of any small business is to drive sales and conversions. With the help of video production, you can showcase your products or services in a visually appealing and engaging way. This can lead to an increase in conversions and sales. In fact, 64% of consumers are more likely to purchase a product after watching a video about it. Whether it’s a product demonstration video or a promotional video, incorporating videos into your marketing strategy can have a significant impact on your bottom line.
How Can Rolling Productions Help?
At Rolling Productions, we understand the power of video in boosting online presence. Our team of experts can help you create high-quality videos that align with your brand and resonate with your target audience. We offer a range of video production services including scripting, filming, editing, and motion graphics. Our team also specializes in social media marketing, ensuring that your videos are seen by the right audience on the right platforms.
Ready to Boost Your Online Presence?
Now that you understand the impact of video production on your online presence, it’s time to take action. Partner with Rolling Productions and let us help you showcase your brand, connect with your audience, and drive sales. With locations in Tulsa, OK and Dallas, TX, we are ready to bring your vision to life through the power of video. Contact us today to learn more about our services and how we can help your small